Website Migration SEO Hub (2026)
Website migrations are one of the highest-risk SEO activities. Even technically “successful” migrations often lead to traffic loss, indexing chaos, and ranking drops.
This hub page brings together all essential website migration SEO guides, fixes, and case studies to help you migrate safely — or recover if things already went wrong.
Tip: Start here if you’re planning a migration. Use recovery guides if traffic already dropped.
🔹 Core Migration Guides
Website Migration SEO Checklist
A complete pre-, during-, and post-migration checklist to prevent ranking loss.
Read Checklist →Internal Linking After Website Migration
Fix broken internal links, restore authority flow, and stabilize rankings.
Read Guide →301 Redirect Strategy for SEO
Learn how to plan and validate redirects without losing link equity.
Read Strategy →🔹 Post-Migration Recovery & Troubleshooting
Why SEO Traffic Drops After Migration
Understand the real reasons rankings fall — and how to reverse the damage.
Fix Traffic Loss →Google Search Console Errors After Migration
Learn which GSC errors matter, which to ignore, and how to prioritize fixes.
Read GSC Guide →Crawled – Currently Not Indexed (Migration Fix)
Resolve indexing delays caused by structural and internal linking issues.
Fix Indexing →🔹 Case Studies & Advanced Topics
Website Migration Case Study
Real migration example showing recovery timelines and fixes.
View Case Study →SEO Migration Mistakes to Avoid
Common technical and structural mistakes that destroy rankings.
Avoid Mistakes →Final Note
If your site recently migrated — or you’re planning one — this hub should be your starting point.
Each guide here links strategically to the others, forming a clean internal linking structure that Google can crawl, understand, and trust.
This article is part of our Website Migration SEO Hub, covering redirects, internal linking, and post-migration recovery.
Frequently Asked Questions About Website Migration SEO
What is a website migration in SEO?
A website migration is any significant change to a site’s structure, URLs, platform, or domain that can impact how search engines crawl and rank pages.
Why do rankings drop after website migration?
Rankings often drop due to broken internal links, redirect issues, crawl inefficiencies, or incorrect indexing signals after migration.
How long does SEO recovery take after migration?
Recovery typically takes 2–12 weeks depending on site size, internal linking quality, and how quickly issues are resolved.
Is internal linking important after migration?
Yes. Internal linking helps Google understand new URL relationships and redistribute authority after migration.
Do all migrations need 301 redirects?
Yes. Any URL change should be handled with a proper 301 redirect to preserve rankings and link equity.
Request a Migration SEO Audit →