SEO Migration for BrightWave Media

Project Duration: 3 months | Objective: Migrate an outdated website to a new structure without losing organic traffic.

Project Overview

BrightWave Media approached DigitalSkillEarnHub to address declining SEO performance due to outdated site architecture and inconsistent URL structures. The goal was a smooth migration, technical optimization, and improved user experience while preserving SEO value.

Challenges

• Over 500 pages with inconsistent URL structures
• Outdated meta titles and descriptions
• Poor internal linking and broken redirects
• Slow loading pages affecting SEO and UX

Step 1: Comprehensive SEO Audit

Using tools like Screaming Frog, Google Search Console, and SEMrush, we evaluated:

• Top-performing pages and backlink profile
• Duplicate content and missing metadata
• Technical issues affecting crawlability and indexing

Step 2: URL Structure Optimization

• Short, descriptive URLs aligned with keyword strategy
• Category-based folder structure for blogs, services, and portfolio
• 301 redirects from old URLs to preserve rankings

Step 3: Content Migration & SEO Improvements

• Enhanced meta titles, descriptions, and headings
• Optimized images with alt attributes
• Internal linking improvements and canonical tags added

Step 4: Technical SEO

• Updated sitemap.xml and robots.txt
• Fixed broken links and redirects
• Implemented structured data for services and portfolio items
• Page speed optimizations: caching, compression, image resizing

Step 5: Monitoring & Results

• Organic traffic increased by +45% within 3 months
• 95% of pages indexed by Google within 2 weeks
• Page load speed improved by 40%
• Improved CTR through optimized meta titles and descriptions

Tools & Techniques

• SEO Tools: Screaming Frog, SEMrush, Google Search Console, Ahrefs
• CMS & Development: WordPress, Elementor
• Automation: Bulk meta updates via Excel + Screaming Frog
• Analytics: Google Analytics 4, Hotjar

Key Takeaways

• Pre-migration audits are critical to preserve SEO value
• Proper redirects maintain link equity
• Technical SEO and page speed improvements directly impact rankings
• Post-migration monitoring enables fast optimization

Conclusion

The migration project was a success. BrightWave Media saw measurable improvements in organic traffic, better page performance, and improved user experience. The project serves as a practical example of hands-on SEO migration strategies.