Content Writing & Social Media Mastery
Duration: Self-paced (5 modules) | Level: Beginner → Intermediate | Format: Video lessons, templates, and content calendars.
Course overview
This course teaches modern content writing for the web and social media growth techniques. Learn SEO-friendly writing, editorial planning, repurposing content for social platforms, and creating conversion-focused copy for blogs and landing pages.
Who is this for?
Writers, bloggers, marketers, and freelancers who want to create content that ranks and converts.
What you'll build
- SEO-optimized blog post (published)
- 30-day content & repurposing calendar for social
- Email pitch templates and outreach copy
- Content performance dashboard
Module breakdown
Module 1 — Content Strategy & Audience Research
Build buyer personas, map the user journey, and pick topics that match intent and business goals.
Module 2 — SEO Content Writing
Use keyword research to structure articles, write compelling introductions, use subheadings for scannability, and add examples, lists and tables.
Module 3 — Headline, Hooks & Copy That Converts
Learn headline formulas, social hooks, CTAs, and how to write short-form copy for ads and social platforms.
Module 4 — Repurposing Content for Social
Turn a single article into carousels, short videos, tweets, and email newsletters to maximize reach.
Module 5 — Analytics & Content Optimization
Track content performance, improve underperforming pages, and iterate using A/B testing and feedback loops.
Tools & resources
- Google Analytics & Search Console
- SurferSEO / Clearscope (optional)
- Canva for visuals
- Notion / Google Sheets templates (provided)
Capstone Project
Publish one SEO-optimized pillar post, create a 30-day social plan, and present results from week 1 metrics. This project is ready for your portfolio.